Laser printers are said to charge 5 to 8 cents per page for black and white printing and 12 to 15 cents per page for color printing. Color printing can cost up to 60 cents per page, depending on graphics and photos.
Keep in mind that we are sticking to the basics. Here are some pointers to help you get started.
How Much Does It Cost to Make a Print of a Painting (Art)
You will need to recover the cost you spent to produce the layout. These costs include office space, lighting, heating, and other fixed costs. These costs should be allocated according to the size of the project.
These costs should be allocated according to the number of units expected to be sold each month. For example, if the studio and rent together cost $1,000 per month, and you intend to sell 10 prints per month, it will cost $100 per print before counting anything else. If you plan to sell 20 prints per month, the cost would be $50 per print.
Then there is the cost per print or variable cost. Canvas, brushes, paints used, time spent (yes, your time is a cost, unless you work for free). This depends on the amount of paint, the size of the canvas, etc.
How much is your time worth? How much money do you want to make? Assuming an hourly wage of $20, that is about $40,000 per year. (Hint: it is worth more than that).
What are your goals in painting? Are you interested in the general public or are you creating artwork for buyers?
Also, how much money do you want to make? If the basic fee for a painting is $50 fixed plus $20 for materials, add to that the 10 hours spent painting (which is another $200). How many paintings would I have to sell before I get that money back: 20? It is $90 per print. (And sell the originals for more).
Once you know your costs and goals, find out how much it would cost to buy another artist’s work. Not just any artist, but look at artists who work in a style similar to yours; look at watercolors for sale on Etsy and see the high, medium, and low prices. How are the paintings arranged? Is the price structure of the work going up or down?
Pricing is both a science and an art. There is no right or wrong way to do it, as long as you make money. Price several pieces at different levels and see which sells the best or makes the most profit.
Let us know how it went. If you have any good experiences with art print appraisals, please share them in the comments. Is there anything we have overlooked?